外資系ソフトウェア企業が、フィールドマーケティング スペシャリストを募集しております。
業界のリーディング企業にて最先端の設計・解析テクノロジーに携わる事ができるポジションです。

BtoBマーケティング経験があり、アカウントベース等で業界に特化された方を求めております。
デジタルの素養がある人、新しいプロセスや方法を自分で考えて解決していける人が良いようです。

SUMMARY
The Japan Field Marketing Specialist will develop, manage marketing plans and programs for the company's regional sales teams. This position works closely with key program stakeholders including APAC Automotive, Japan Enterprise and Strategic Sales and regional technical/support engineering teams. The primary objective of the role is Industry focused demand generation and Account Based Marketing programs through successful digital and physical campaign/activity execution and understanding of key industry trends, strategic market opportunities and sales priorities.

RESPONSIBILITIES
- Develop marketing strategy and programs for the regional focused industry market Automotive to grow sales pipeline.
- Work with sales and technical teams to identify, prioritize accounts and execute Account Based Marketing (ABM) activities for account growth.
- Explore different strategies and execution plans for maximizing the impact of ABM.
- Use digital to drive value proposition for accounts thus helping build awareness, perception, interest and loyalty
- Success metrics building and monitoring for ensuring successful ABM execution
- Monitor lead flow within the accounts to ensure the appropriate sales channels are receiving and following up on leads by creating local reports and dashboards in Salesforce.com.
- Plan and manage program budget, measures ROI of ABM marketing tactics through metrics analysis and reporting
- Deployment of activities such as account specifics seminars, webinars, developing landing pages to maximize success metrics

(abbr.)

要件

福利厚生

Benefits